As a business owner, marketing, or PR professional, you know that email marketing is a crucial part of your marketing strategy. After all, email remains one of the most cost-effective ways to reach and engage your target audience.
Bulk email providers offer many features that can save businesses time and money, while also providing a way to reach a large audience with ease. However, with so many bulk email providers on the market, it can be hard to know which one is right for your business.
To help you make a decision, I’ve compiled a list of the 10 best bulk email-sending providers for your business.
What is meant by the term ‘bulk email’?
Bulk email refers to the practice of sending large volumes of emails in a single transmission. It is a form of communication used commonly by businesses and organizations to efficiently distribute and disseminate large amounts of information such as newsletters, advertisements, announcements, and promotional materials.
As opposed to traditional email, bulk email streamlines the process by skipping over the step of generating individual emails for each contact. The effectiveness and success rate in delivering mass messages have made bulk email sending an indispensable marketing option for many businesses.
Email marketing is considered one of the most common digital marketing channels across the globe. In fact, over 80% of industry experts regularly use email marketing as a form of their marketing strategy.
How to choose the best mass email service?
Choosing the right mass email-sending provider can have a significant impact on the success of an organization’s marketing campaign overall. When choosing the best mass email-sending provider, several factors must be considered. First and foremost, you should research different services to review user ratings, customer service feedback, product functionalities (such as list segmentation and design tools for templates), pricing structure, and stability of the system. It’s also important to assess how compliant a provider’s services are with data protection regulations like the General Data Protection Regulation (GDPR).
In addition, it can be advantageous to compare enterprise-level providers with SME software solutions to decide which is the best solution from a scalability perspective. This decision should be made based on whether or not your business needs access to additional support, custom integrations and plugins, and fewer limitations.
Ask yourself the question: How easy is this platform to use? Do you need a certain skill set to use the platform? And make sure you take into account the provider’s ability to keep up with current industry trends.
While there are many factors to consider when selecting a mass email-sending provider, the major factors are the platform’s capabilities (whether emails can be sent from inside Gmail or from external email marketing software), user reviews, customer service, data protection, deliverability, and product functionality.
User reviews
User reviews are an incredibly important factor to consider when selecting a mass email sender. Knowing what other people, who have already used the product, think of it can provide invaluable insights into its ability to meet your requirements and expectations. This lets you make an informed decision instead of blindly trusting marketing campaigns and gimmicks. What’s more, since user reviews are obtained from everyday customers, they can often give you useful learned perspectives that cannot be achieved through reading marketing material alone.
Customer service quality
When it comes to selecting a mass email sender, customer service quality should be top of mind. Quality customer service will ensure you have the support to navigate any difficulties that might arise when using their platform. Furthermore, customer service staff have likely used the software in question, meaning they can provide insight into best practices and troubleshooting techniques for maximizing the efficiency of your email campaigns. In an age where every detail matters for building strong relationships with customers, good customer service shows that your chosen mass email sender prioritizes responsiveness and open communication with its users.
How compliant a provider’s services are with data protection regulations
It is extremely important to choose an email sender that aligns with data protection regulations. These providers will be equipped with tools and protocols needed to protect consumer data, such as secure storage of information and encryption technology. Not only can working with a compliant provider give peace of mind, but it also safeguards both parties from legal repercussions or sanctions resulting from not adhering to the relevant regulations. Therefore, when embarking on a marketing campaign using emails, always make sure that your provider is compliant with all applicable data protection regulations.
The ability of team collaboration/scalability
When choosing a mass email sender, it’s important to consider the team collaboration and scalability capabilities that a platform offers. Having the ability to collaborate with colleagues while sending out emails will help ensure successful campaigns by reducing errors due to miscommunication. Scalability is also key, as the number of emails being sent in any single campaign can reach large numbers quickly. Having an infrastructure built at scale means you can handle those large volumes of traffic with measures like quality of service, automated throttling, and proper logging for essential analytics data.
Price
Price should always be considered when choosing a mass email sender. Factors such as the size of your contact list, the deliverability rates offered, and any add-on services you may need should also be taken into account. While cost will differ depending on the criteria you’re looking for in an email sender, it’s important to keep a tight grip on your budget. When done correctly, carefully balancing features and pricing can help ensure that your company gets the most value out of its email marketing campaigns without overspending.
Deliverability
The ability for your messages to reach their intended recipients is one of the most important elements of an email marketing campaign. The success of your emails depends upon how well they are navigating through the server networks and email client filters to make their way into the customer’s inbox. Picking a mass email sender with experience ensuring reliable deliverability will make sure that your message doesn’t get lost in cyberspace due to poor formatting, oversized files, or other technical reasons.
Product functionalities (tracking and analytics features)
Keeping track of important metrics such as opens, clicks, bounces, and unsubscribes can give valuable insight into how effective a send was and help to continually improve future sends. Advanced reporting tools will provide real-time data and visualizations that allow users to analyze their performance on key metrics. This helps to maximize the return on investments made in newsletter campaigns by being able to identify successful strategies quickly and adjust strategies swiftly if a campaign is underperforming. Tracking features can also be used to personalize content and create more meaningful conversations with customers, further boosting engagement and enhancing the customer experience.
What are the best Gmail extensions?
Mailtrack
Whether you’re an individual or a business, Mailtrack is regarded as the best Gmail extension for streamlining workflow. It provides a reliable and easy-to-use way to track emails, as well as read receipts, and other useful mail metrics. Additionally, it is extremely easy to download and set up, adding value without the hassle of hard setup or learning curves. Furthermore, Mailtrack offers both basic and advanced features so that users can take advantage of exactly what they need — an aspect rarely seen in many Gmail extensions.
What makes Mailtrack even more appealing is that it is compatible with almost any email client on almost any device, making this extension highly accessible and versatile. In addition to mail merge, it offers unlimited tracking (even on the free plan!), PDF tracking, and email delivery certificates. Users are also able to easily export data to a CSV or integrate with third-party CRMs. Best of all, Mailtrack offers an extremely comprehensive free plan and subscription plans that only go up to $9.99/month.
Features
- Unlimited tracking
- Follow-up alerts
- Campaigns and reports
- Activity dashboard
- Salesforce/CRM integration
Pricing
- FREE Plan – Unlimited tracking, real-time desktop notifications, email alerts, daily report
- $4.99 per month – Pro Plan
- $9.99 per month – Advanced Plan
MailShake
MailShake is a good choice when it comes to sending bulk emails. It offers several advantages over other email tools — notably helping you automate cold outreach via email.
MailShake’s easy-to-use interface delivers versatile performance for all types of campaigns. Whether it’s for marketing automation, social outreach, or event promotion, MailShake offers features that make it easy to customize emails quickly and cost-effectively.
There is no doubt that MailShake can streamline your communication process and save you time. With features such as automation and pre-defined templates, you will be able to contact more leads with less effort. On the other hand, using MailShake does have some potential drawbacks. If you are in a field requiring personal touch or heavy customization, this extension might not be the best choice for your needs. Furthermore, it comes with certain limitations that may make it unsuitable for larger campaigns.
Features
- Phone calls
- Social integration
- Lead catcher
- Split testing
- Followup sequences
Pricing
- $59 per month – Standard Plan
- $99 per month – Sales Engagement Plan
Right Inbox
Right Inbox includes features like automatic follow-ups, reminder emails, and intuitive scheduling capabilities. These features allow the user to send out personalized emails faster than many other providers.
As a Gmail extension that sits within your Gmail inbox, Right Inbox’s mail merge tool can help you tackle email overload. Inclusions such as one-click scheduling, recurring emails, and read receipts give users more control over email management. However, the learning curve associated with using the extension can be challenging for beginners; it requires some effort to understand how to use the various organizational mechanisms it offers.
Additionally, some of Right Inbox’s features may not be necessary for every user, so paying for this service can seem like an unnecessary expense in those cases. All things considered, Right Inbox is a useful tool if you’re looking for a way to manage your inbox with ease and efficiency.
Features
- Email open and link tracking
- Email templates
- Reminder emails
- Recurring emails
- Email sequences
Pricing
- Free tier with limited capabilities (bulk emails not included)
- $7.95 per month (billed annually) – Standard Plan
- $14.95 per month (billed annually) – Professional Plan
GMass
Gmass is an effective Gmail extension with a variety of features that can help with the organization and management of emails. On the pro side, GMass can create multiple campaigns to send emails at once, which can come in handy when marketing products or services. Additionally, GMass allows users to track email clicks, as well as embed surveys and polls within emails to collect feedback from customers. However, it also has a few drawbacks; for example, users need to upgrade their accounts to get access to certain features like customer segmentation. Moreover, GMass does not offer many effects for personalizing emails beyond the basics.
Features
- Campaign analytics
- Automatic follow-up emails
- Segmented campaigns
- Personalized campaigns
Pricing
- $19.95 per month – Standard Plan
- $29.95 per month – Premium Plan
- $49.95 per month – Enterprise Plan
Yet Another Mail Merge
Yet Another Mail Merge (YAMM) is a popular Gmail extension that allows users to quickly merge data from Google Sheets into personalized emails. It has several advantages, most notably its streamlined user-friendly interface and the ability to send repeated emails with different content in bulk. Additionally, YAMM has settings that let users customize their email templates and subject lines, making it easier to personalize messages.
On the other hand, YAMM can be less secure than some alternative methods of sending out emails, since all contacts can be viewed by anyone with access to an account. It may also take more time to set up multiple documents if a user has complex needs or an extensive recipient list. However, overall YAMM provides a reliable and efficient solution for those looking for automated emailing capabilities within their Gmail account.
Features
- Integrates with Gmail and Google Sheets
- Send attachments with mail merge
- Rich template options
- Send with alias, cc, and bcc
- Add unsubscribe links
Pricing
- $25 per year – Personal Plan
- $50 per year – Professional Plan
Mailmeteor
If you’re looking for a way to quickly and easily manage your email campaigns, Mailmeteor is an interesting option. As a Gmail extension, it allows users to track email delivery speed and open rates without relying on clunky external systems. Additionally, it provides many helpful features such as instant merge fields, message personalization, automatic follow-ups, and more. However, one downside of using Mailmeteor is that some users may find its user interface to be overcomplicated and difficult to navigate. Moreover, while it allows up to 500 free emails per month (which can be increased through its premium plans) other platforms are offering more generous limits such as unlimited free emails per month.
Ultimately, Mailmeteor could be a great solution for those who need an efficient tool for managing their campaigns. However, its complex UI and limited free emails may be a deterrence for some users.
Features
- Track emails in real-time
- Segment contacts and follow-up
- Import your own HTML templates
- Integrate with your CRM
Pricing
- $9.99 per month – Premium Plan
- $24.99 per month – Pro Plan
- $49.99 per month – Business Plan
Streak CRM for GSuite
Streak CRM for GSuite allows users to store notes, set follow-up reminders, and manage group emails from within their Gmail accounts. The main pros of using this product are the unified interface and organizational capabilities it provides. This allows users easier access to contacts, lists, deals, and pipelines. Additionally, businesses can easily extract data regarding customers to gain insights into key market segments.
Conversely, certain aspects of Streak CRM for GSuite, such as its limited customization options, may be seen as a limitation as well as potential security issues. This is due to it not being part of Gmail’s core platform. However, Streak CRM for GSuite is constantly evolving with new updates and features frequently released, thus improving its user experience while continuing to be a great suite of CRM tools.
Features
- Personalize messages
- Smart email alerts
- Instant previews
- Built-in email tracking
- Schedule emails
Pricing
- $15 per month – Solo Plan
- $49 per month – Pro Plan
- $69 per month – Pro+ Plan
- $129 per month – Enterprise Plan
MixMax
Mixmax is a popular extension for Gmail that can help enhance productivity and workflow. On the plus side, Mixmax makes scheduling meetings much easier by allowing users to quickly send out meeting requests with no hassle. It also gives users access to templates and analytics that can help customize messages for better results.
Focusing strictly on revenue and sales teams. Mixmax offers unlimited email tracking in its free subscription. However, to access its mail merge feature, users need a paid account. Some drawbacks associated with Mixmax are that it can be difficult to manage multiple accounts in the system, and its free version has limited features. Cost may also be an issue as the fee for certain plans may be hard to justify depending on your specific needs.
Features
- Sequences and engagement
- Reporting
- Rules and workflow
- Calendar and scheduling
Pricing
- $29 per month – SMB Plan
- $49 per month – Growth Plan
- $69 per month – Growth + Salesforce Plan
Quickmail
Although Quickmail does offer some powerful features that can enhance a user’s Gmail experience — such as being able to automate tasks like sending proactive emails and analyzing open rates — it also has some drawbacks. Quickmail comes with limited storage capacity and the user is responsible for manually entering their contacts’ data into the extension, which could be time-consuming depending on how many contacts need to be entered. Furthermore, though Quickmail does integrate seamlessly with other popular CRMs like HubSpot, it does come at an additional cost.
Taking all things into consideration, using a Gmail extension like Quickmail may benefit users if they are existing power users of Gmail and looking to take advantage of its additional features. However, those just starting out might want to explore alternatives before committing long-term.
Features
- Campaign-level stats
- Drip email campaigns
- Inbox rotation
- A/B/ testing
Pricing
- $59 per month – Starter Plan
- $79 per month – Pro Plan
Vocus.io
Vocus.io offers a range of features that make it an ideal Gmail extension for businesses, such as providing access to important customer data, giving a better understanding of customer interactions, and creating automated email campaigns. However, depending on the size and complexity of the business, using Vocus.io may require additional activities such as setting up user profiles and configuring customized integrations which can incur extra time and cost. Additionally, there will be a period at the beginning where users need to get familiar with the interface to take full advantage of its features.
On balance though, Vocus.io is an excellent tool for automating many tasks that would otherwise be performed manually and generally streamlining email interaction for businesses of all sizes.
Features
- Email and link tracking
- Automated follow-ups
- Reminders
- Team sharing and activity dashboards
Pricing
- $5 per month – Basic Plan
- $10 per month – Starter Plan
- $20 per month – Professional Plan
Gmail Extension | Tracking Capabilities on Free Tier | Price | Data Export | API Access | Ease of Use |
---|---|---|---|---|---|
Mailtrack | Unlimited | $0 (limited to 5 emails) $9.99/mo | CSV | Yes | Easy |
MailShake | N/A | $58 to $83/mo | N/A | Yes | Easy |
Right Inbox | 5/day | $14.95/mo | N/A | Yes | Moderate |
GMass | N/A | $19.95 to $49.95/mo | N/A | Yes | Easy |
Yet Another Mail Merge | 50/day | $0 (limited to 50/day) to $10.00/mo | N/A | Yes | Easy |
Mailmeteor | 50/day | $0 (limited to 50/day) | N/A | Yes | Moderate |
Streak CRM for GSuite | 50/day | $0 (limited to 50/day) to $129/mo | CSV/Excel | Yes | Moderate |
Mixmax | Unlimited | $29/mo to $69/mo | CSV | Yes | Easy |
Quickmail | N/A | $59 to $79/mo | CSV | Yes | Moderate |
Vocus.io | N/A | $10 to $20/mo | N/A | Yes | Moderate |
What are the best CRMs?
A Gmail extension CRM (Customer Relationship Management) is a cloud-based software platform that helps businesses to streamline customer data, communications, interactions, and sales processes. It allows organizations to manage leads and customers, maintain contact information and track conversations all from within the familiar Gmail interface.
A Gmail extension CRM typically integrates with other third-party applications such as marketing automation software, reporting tools, and help desk systems. This ensures users get more value from their customer data by enhancing collaboration across departments, which ultimately drives improved customer satisfaction and better business outcomes.
Mailchimp
Mailchimp is a popular CRM extension for Gmail users looking to organize customer contact information in one place. It offers a free plan with essential features and powerful analytics that can help you better understand your customers, as well as automated customer workflows.
Mailchimp’s interface can be difficult to use for those unfamiliar with it, and the free plan is limited to 2,000 contacts. This makes it unsuitable for larger businesses. Additionally, it does not sync up with most other CRMs or email automation tools if you decide to switch platforms later on. Ultimately, while Mailchimp is an attractive option for many due to its low cost and convenience, individuals should thoughtfully consider its usage fees, technical complexity, and limitations before investing time into using it.
SendGrid
By helping you to automate customer relationship management, SendGrid offers many benefits to users — including the ability to save time in organizing contacts, sending automated messages, and tracking interactions with customers. Additionally, its integration with Gmail makes it easy to quickly pull up customer emails when needed.
On the other hand, there are potentially negative aspects of using SendGrid. Its automation capabilities can leave room for mistakes or miscalculations when setting up emails. Additionally, emails sent via SendGrid sometimes may appear less personal than those composed directly within Gmail.
Features
- Adaptable API
- Analytics in real-time
- Bounce and spam reports
- Customized landing pages
Pricing
- Starts at $19.95 per month – Essential Plan
- Starts at $89.95 per month – Pro Plan
HubSpot
HubSpot is a popular choice when it comes to leveraging a Gmail extension CRM. With HubSpot, users benefit from easy integration with existing software and access to an array of CRM features that streamline customer relationship management processes.
It’s worth noting that some users may find HubSpot’s learning curve quite steep in terms of the platform’s suite of powerful tools. In addition, the monthly costs associated with Hubspot can add up quickly for larger companies that require more advanced functionalities.
Sendinblue
Sendinblue is a popular extension CRM for Gmail and comes with a number of advantages and some drawbacks. First, the key advantage is its ease of use. Users can see all of their contacts in one central location, get insights into their email campaigns and send automated emails. Additionally, due to its integration into Gmail’s inbox, Sendinblue also offers users the ability to quickly create segments of contacts which helps to tailor emails more effectively.
On the other hand, there are some limitations in terms of customizability. Users only have access to basic templates making it difficult to design emails with a unique appearance. Furthermore, the simplistic tools may be unsuitable or too basic for businesses needing additional features or capabilities that aren’t provided by the Gmail addon CRM.
Constant Contact
As a G Suite extension, Constant Contact simplifies communication with customers and enables easy organization of contact information. It also allows segmentation based on relevant data points and tracks performance across different outreach campaigns. Not only this but the platform also provides access to numerous templates that assist with the creation of beautiful newsletters, automated emails, and more.
On the flip side, some users may find limitations with the ability to track customer interactions as well as customization of templates to match specific corporate branding standards. Additionally, for those who need access to more advanced features such as detailed insights into customer behavior or custom analytical reporting, Constant Contact may not be suitable.
Are there free mass emailing services?
Whether you’re trying to keep in touch with a large group of family and friends or you need to send out important information to your co-workers, a mass emailing service can be a lifesaver. The good news is that several free options are available that are easy to use and reliable.
Gmail
If you’re already using Gmail for your personal email, you might not realize that it also has a built-in mass emailing feature. To use it, simply create a new email and enter the addresses of all the recipients in the “To” field. You can also add recipients to the “Cc” and “Bcc” fields if you want to carbon copy or blind carbon copy them on the email, respectively. Gmail has a limit of 500 recipients per email, so if you’re trying to reach a large group, you may need to send multiple emails.
Yahoo! Mail
Like Gmail, Yahoo! Mail also has a built-in mass emailing feature that’s easy to use. To access it, simply create a new email and enter the addresses of all the recipients in the “To” field. You can also add recipients to the “Cc” and “Bcc” fields if you want to carbon copy or blind carbon copy them on the email, respectively. Yahoo! Mail has a limit of 100 recipients per email.
Outlook
Outlook is a popular email client that’s often used for business purposes. It also has a handy mass emailing feature that’s simple to use. To access it, create a new message and click the “To” button. This will open up a new window where you can enter the addresses of all the recipients. You can also add recipients to the “Cc” and “Bcc” fields if you want to carbon copy or blind carbon copy them on the email, respectively. Outlook has a limit of 500 recipients per message.
AOL Mail
AOL Mail is another great option for mass emailing. To use it, simply create a new message and enter the addresses of all the intended recipients in the “To” field. You can also add recipients to the “Cc” and “Bcc” fields if you want them to receive carbon copies or blind carbon copies of your message, respectively. AOL Mail doesn’t have any limits on how many people you can include in an email blast.
Zoho Mail
Zoho Mail is another excellent option for mass emailing. To use it, create a new message and click the “To” button. This will open up a new window where you can enter the addresses of all the desired recipients. As with other mass emailing services, you can also add people to the “Cc” and “Bcc” fields if you want them to receive carbon copies or blind carbon copies of your message. Zoho Mail doesn’t have any limits on how many people you can include in an email blast either.
Summary: What’s the best service?
While there are many mass email senders and Gmail extension platforms available, Mailtrack is the premier Gmail extension for delivering critical tracking and analytic features. Focusing on both productivity and accountability, Mailtrack users can keep a better eye on their message flow by quickly seeing when an email has been opened or left unopened. Users can also take advantage of additional features such as advanced read receipts, links analysis, and email scheduling, all of which are designed to help streamline workflows and meet deadlines more effectively.
Mailtrack also scores high in terms of its affordable pricing model and customizable notifications system. Consequently, it has become an indispensable tool for any Gmail user seeking the efficient organization of their daily communications. For those looking for an intuitive solution to monitor email activity and increase the effectiveness in their inbox, Mailtrack is an easy choice.
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